5 Content Marketing Ideas to Help Boost Your Exposure

5 Content Marketing Ideas to Help Boost Your Exposure Did you know that content marketing is 62 percent cheaper than outbound marketing? Not to mention that it also generates  three times more leads as well. Companies who implement content marketingsee conversion rates that are more than six times those who only use traditional marketing. Its no secret that content marketing can benefit your business across the board, but how do you create a content marketing strategy that is successful? These five content marketing ideas are sure to help generate leads and grow your business. 1. Create FlawlessContent You should only be publishing your absolute best content in order for content marketing to work. This means no spelling errors, no grammar errors and your writing should be concise because no one wants to read content that isnt worth their time. Its more effective to post four immaculate posts a month as opposed to 20 average posts a month. And if you arent confident in your writing skills, you can always outsource blog postsfrom professionals. 2. Analyze Your Data Manypeople are under the impression that simply publishing blog posts will grab the entire worlds attention and leads will start generating immediately. As nice as this would be, content marketing doesnt necessarily work like that. Instead, you have to make an effort to analyze your data. And while web analytics can seem daunting, there are many helpful toolssuch as Google Analytics that makes this step incredibly easy. This is where you can analyze your audience to produce content that is specific to them and analyze web patterns to see what blogs are doing the best so you can recreate them. 3. Implement Backlinks Search engine optimization is vital to a strong content marketing strategy. And one way to improve your SEO and the way that Google ranks you is to build a good backlink profile. This means that your links are located on other websites, which promotes trust and credibility to your company. Backlinks are often considered the glue of a successful SEO campaign because they are essential for Google to determine the rating of your website. 4. Repurpose Your Content The goal with content marketing is to work smarter- not harder. And you can do exactly that byrepurposing your content.Good content takes a great deal of time, effort, research and editing to produce. But to save time, you can simply repurpose your content in multiple aspects to create brand-new content. Some ways that you can do this include turning your webinar into an email series ortake five of your blogs that have performed strongly and turn them into an e-book. 5. Implement Strong Calls-To-Action Also known as CTAs, calls-to-action are imperative to grow your company. Generally, your customers arent going to do something unless you tell them exactly what to do. The trick to a good CTA is to tell yourreaders that there is something in it for them. So telling your readers to sign up for your email list so they never miss an update is a simple yet effective CTA. Content Marketing Ideas Content marketing isnt as difficult as somepeople perceive, but it does take patience and dedication. But with the proper content marketing ideas, a fresh mind and a strong team, you will start to see leads flowing in and conversion rates rising in no time. Take a look at our business articles for more expert advice on how to grow your business.